21.10.2021SEC Newgate Australia adopts new global brand

Australia’s leading full-service strategic communications firm, Newgate Australia, has recently been rebranded as SEC Newgate Australia, aligning the organisation with the strong and expanding offering of the global SEC Newgate group in key markets.

With more than 90 consultants nationally, advising more than 150 clients, SEC Newgate Australia will now have greater global coverage with 38 offices in 15 countries across 5 continents.

Deputy CEO of SEC Newgate S.p.A. and Managing Partner of SEC Newgate Australia, Brian Tyson, said the Australian business had grown significantly since its inception eight years ago and was integral to the global group’s success.

“We have some of the country’s most experienced communications and research practitioners who have been trusted for decades to advise on some of Australia’s most complex and challenging corporate and government transactions and projects. We are very grateful to our clients who value and trust our counsel on these high-stakes briefs.”

Mr Tyson said there was growing demand for strategic communications counsel as businesses and governments grappled with increasingly complex issues with reputational impact.

“It is an extraordinary time in the world with governments and corporations everywhere dealing with the triple challenges of COVID-19, climate change and geopolitical shifts impacting trade and business,” he said.

In particular, the organisation is seeing growing demand for evidence-based insights and advice on Environmental Social and Governance (ESG)-related issues and activism, both of which are now central to the reputation of businesses around the world and in Australia.

“Having a network of strategic communications professionals based in the major geopolitical markets around the world is really important as these global and local issues converge because we can leverage their expertise and knowledge to provide the best support and around-the-clock counsel for our clients,” said Mr Tyson.

To learn more about how SEC Newgate Australia can partner with you on a range of projects and matters, visit secnewgate.com.au or email the team at email@secnewgate.com.au