15.07.2019Leading Thinker Series | Russel Howcroft

On Monday 15 July, The Committee and PwC Australia hosted a Leading Thinker Series event with Mr. Russel Howcroft to discuss the Creative Economy Deficit.

Australia has not yet woken to the fact that our creativity will be the driver of our future growth and competitiveness.

We need to value creativity and understand its centrality to our economy and our culture – as a central pillar in innovation, education, and jobs of the future.

Bringing more than 30 years’ experience in marketing and media, PwC’s Chief Creative Officer, Russel Howcroft will outline the need for the creative economy to be valued and represented at senior levels of Government and across a range of portfolios; from infrastructure to education to innovation and business.

Thank you to Russel Howcroft and our panellists – Katrina Sedgwick, CEO, ACMI, Adam Ferrier, Founder, Thinkerbell and Scott Tanner, Chair, Committee for Melbourne for taking part in the discussion.