17.09.2020Committee for Melbourne collaborates to demonstrate digital capabilities

We hope you are enjoying the Committee’s new website!

As the world becomes increasingly digitised due to the challenges presented by COVID-19, the need to invest in upgrading and enhancing digital capabilities has become ever more critical.

City of Melbourne launched an economic support package for city businesses in March, which offered $5.5 million in grants for small to medium-sized businesses and non-profit organisations to invest in online and e-commerce capabilities, and to undertake capital works. Committee for Melbourne applied for a grant to upgrade the Committee’s website to a new look, user friendly WordPress site (www.melbourne.org.au)

The Lord Mayor Sally Capp said “The City of Melbourne’s COVID-19 business grants have provided $5.5 million in financial support for local businesses to invest in online and e-commerce capabilities, take part in training and professional development and undertake capital works.

“We are pleased to be able to support businesses and organisations like Committee for Melbourne invest in changes to keep their services running and people employed. Importantly, local businesses that received these grants can now offer new online services and business changes to better serve their customers and clients.”

As an apolitical, not-for-profit organisation, Committee for Melbourne (the Committee) was able to access part of the grant for investing in online and e-commerce activities. Collaborating with Melbourne- based design agency Design by Wolf and digital agency Efront, the Committee was able to create a platform that can utilise and showcase the digital collaboration of members in the time of COVID-19, connect with member organisations through e-networking and showcase their E-ROOM virtual events on demand. Committee for Melbourne also launched its E-ROOM virtual event series, connecting members through topical forums and e-networking.

The strength of melbourne.org.au as a domain is an influential front door, and the website needed to reflect not only what the Committee does, but also encompasses the personality and brand of Greater Melbourne.

“Committee for Melbourne is proud to have collaborated with local Melbourne suppliers, Design by Wolf and E-front to launch our new website during COVID-19. The City of Melbourne grant gave us the opportunity to innovate and embrace the growing digitisation of our society and economy.” said Martine Letts, CEO Committee for Melbourne.

Located in the quirky green Melbourne laneway of Guildford Lane, Efront has done the heavy lifting on the digital needs for Melbourne groups like Open House, Melbourne Fringe, Melbourne International Jazz Festival and, of course, Committee for Melbourne.

“Working with these groups generates a real sense of pride for the whole team who love nothing more than getting involved and sharing their fantastic work and initiatives” said Paul Borella, Efront Director.

Committee for Melbourne’s Competitive Internet Taskforce hosted an E-ROOM event on the implications of C-19 on our digital infrastructure, with members Telstra and NBN Co, which can be viewed on demand on the newly launched website.

“Committee for Melbourne’s Competitive Internet Taskforce is addressing Melbourne’s digital capability and how we can ensure that Melbourne remains a technologically advanced and competitive city.” Ms Letts added.

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