Committee Communiqué

From the CEO

This week I attended the Committee for Cities and Regions’ biannual conference hosted by sister committee, the Committee for Greater Shepparton.

Since its inception in 1985, the Committee for Melbourne has been the guiding force behind the establishment of many ‘Committees for’ across Australia and New Zealand. They share the strong commitment to shaping a better future for their cities and communities via an engaged membership base, and independent of politics. The CEOs of the Committees exchange information and best practice and where appropriate, ideas for joint action.

The Committee for Greater Shepparton was a very generous host and introduced us to businesses, communities and individuals active in building on Shepparton’s strengths in agribusiness, rich indigenous heritage, multiculturalism and a growing cultural and education-based economy. The construction of the new Shepparton art museum and an active events calendar promoted by the Greater Shepparton City Council will increase Shepparton’s visitability and strengthen the networks of vibrant regional cities around Melbourne. The Committee members supported Shepparton’s development of a creative communities policy to enrich Shepparton’s liveability, which is outlined is the 'Tapping into top talent' piece in this week's Shepparton News. 

I have invited fellow members of the Committees for Cities and Regions to become involved in our MELBOURNE 4.0 taskforce. All of them have relevant experience and perspectives to contribute to a shared understanding of the impact on all Australian cities of digital disruption.

Martine Letts 

MELBOURNE 4.0 upcoming workshop

The locations for the MELBOURNE 4.0 workshops are now confirmed.

Workshops 1, 2 and 3 will be hosted by Committee for Melbourne members Grollo (on 18 October), Corrs Chambers Westgarth (on 6 December) and PwC (on 14 February).

We must again emphasise that you and your organisation’s contribution are critical in the success of this important six-month project for Melbourne’s future. This is your only opportunity to participate in these international expert-moderated discussions by Jester, a boutique consultancy from the Netherlands recruited by the Committee to work with us on taskforce MELBOURNE 4.0.

Jester will be flying in to Melbourne to facilitate the workshops. They are experts in trend, scenario, and business model analyses, in both the public and private sector. They have worked on major international projects in cities all around the world including in Australia.

If you have not yet registered for the workshops, you can do so via this link.

We encourage you to attend all three workshops as they will run as a series. Don’t forget to send one or more representatives from your organisation - we are eager to capture information from as many sources as possible.

The MELBOURNE 4.0 online tool – which has been specifically created for our flagship taskforce – is another way for you to participate by pro-actively contributing to the development of future scenarios and generating strategic policy options for Melbourne’s future. It can be accessed via melbourne4point0.org.au. If you do not yet have login details, please request these via events@melbourne.org.au.  

Arts and culture roundtable

Our second arts and culture roundtable for 2016 took place on 22 September, hosted by Arup.

This meeting discussed and prioritised the six recommendations made at the 3 August meeting. Committee for Melbourne CEO Martine Letts led the rich discussion and identified champions to address some of the achievable action items. These champions are due to report back to the broader group at the final meeting for this year, on 23 November.

Themes and ideas to emerge from the discussion included:

  • Melbourne is home to world-class performing arts organisations; design, including games; food and wine. We must make this front and centre of how we tell the Melbourne story to the world
  • On any given day of the year, a range of performances occur around Melbourne. The same cannot be said for sporting events. We need to market the idea of a ’24 hour’ city for arts, culture and design
  • An app should be developed as a central repository of information, helping guide the visitor to their next destination
  • Arts and sport do not need to be mutually exclusive. We should leverage and cross-market one another such as elevating stadiums as places for arts and culture, and establishing better connectivity between these precincts. 

Destination Melbourne’s new look OVG

Last month, Committee for Melbourne member Destination Melbourne launched the redesigned Melbourne Official Visitor Guide (OVG) with the Spring edition of our city’s flagship guide. Produced quarterly, Melbourne’s OVG is recognised as the authentic and official guide for our city and is endorsed by Visit Victoria, City of Melbourne, Melbourne Airport, MCEC and Australia Hotels Association.

The redesign enabled many areas to be improved with the changes also being replicated across the Chinese OVG. The new design also offers higher-quality advertising opportunities for potential advertisers. Please visit this link if you would like to showcase your business.

With more than 1.2 million copies distributed each year, as well as a popular app, the publication is the go-to print guide for visitors, advertisers and the wider Melbourne visitor industry.

If you would like to request additional copies of the OVGs – or any of Destination Melbourne’s publications – please email info@destination.melbourne or call 9869 2444.  

IV 30-year draft strategy

On Tuesday, Infrastructure Victoria released its draft 30-year strategy. Since 2010, the Committee for Melbourne has been a strong, consistent, and vocal advocate for an independent Infrastructure Victoria. We commend IV for developing a comprehensive strategy within a very short timeframe.

Any major infrastructure initiatives must enjoy strong bipartisan support to ensure the long-term growth and development of our city. Another critical feature is a compelling and holistic vision for Melbourne and Victoria’s infrastructure which meets the pressures of a rapidly growing population and supports its future as a successful, competitive, liveable State.

With infrastructure influencing almost every aspect of our lives, it is paramount that major infrastructure plans are flexible enough to anticipate the changes brought forward by the digitally driven Fourth Industrial Revolution which will transform the way we live, work and do business. According to Accenture, 25% of the world economy will be digital by 2020 - that’s four years away, and we are already at 22.5%. For Australia, the figure is higher (currently 29.1% and growing to 32% in 2020).

Read more about the Committee’s views on IV’s draft strategy in the Opinions section of the 7 October Herald Sun. Read Martine's OpEd.

Committee for Melbourne is holding a workshop on 14 October to provide feedback on the draft strategy, marking the final phase of community consultation that closes on 31 October. Feedback received at this phase will be considered in the final strategy, which will be delivered to Parliament in December.

Fishermans Bend Vision

Following public consultation on the draft Fishermans Bend Recast Vision, the Fishermans Bend Vision has been finalised and released.

Fishermans Bend is a unique development opportunity close to the heart of the CBD. The renewal area equates to an area bigger than the Hoddle grid and Docklands combined, ranking Fishermans Bend as the largest urban renewal development in Australia.

Committee for Melbourne made a submission to the draft vision and was pleased to see reflected our proposal for an integrated transport strategy, recognising the importance of all modes of transport, will be developed.

As a greenfield site with very little heritage overlay and without residents, it is a blank canvas which can become a globally marketable precinct focused on clever innovation – and not just best-practice. It should be a litmus test for governments, councils, and other stakeholders to work together to shape and realise a vision.

The next step is the development of the Fishermans Bend Framework to provide an overarching strategy to guide the urban renewal program and to implement the Vision. 

What's on in October for members

10 October – Transport series Part III: Intelligent Transport Systems

Due to circumstances beyond our control, this event has unfortunately been cancelled but will be rescheduled for early 2017. Date TBA.

11 October – Future Focus Group monthly workshop, kindly hosted by AECOM

14 October – Infrastructure Victoria workshop, kindly hosted by Engineers Australia

18 October – MELBOURNE 4.0 workshop 1, kindly hosted by Grollo 

24 October – Leading thinker series: Mr Geoff Culbert, President and CEO, GE Australia and New Zealand, kindly hosted by GM Holden  

For the public

7 - 9 November – Creative Innovation Asia Pacific. Email sbigaignon@melbourne.org.au for your discount code. 

8-9 December – The 4th Annual Women in Leadership Summit, is an interactive forum specially designed for experienced women leaders and aspiring “next-generation” leaders who want to advance their career or grow their business by proactively pursuing their own professional and personal development.

Committee for Melbourne CEO Martine Letts will be speaking on a panel titled 'Women who have travelled the road less travelled' on Thursday 8 December. Committee members can receive a 10 per cent discount to attend. Email sbigaignon@melbourne.org.au to receive your discount code.


Committee for Melbourne member organisations can promote their company announcements, news, media coverage and events on the Committee for Melbourne website and social media. You can simply email any relevant items to Sophie at sbigaignon@melbourne.org.au or call on (03) 9667 8160.

Our vision for Melbourne:

Global city of choice for people and organisations, due to its distinct blend of prosperity, opportunity and liveability.